30% UGG Promo Codes ( UGG Coupon Codes) January 2026

The most redeemed UGG discount codes

Our history

In 1978 Brian Smith arrived in Southern California with sheepskin boots and a lot of hope in his luggage. He was very enthusiastic about sheepskin footwear and was certain that one day all over the world would share this enthusiasm. Southern California's beaches had long pioneered a laid-back, casual way of life, a lifestyle that Brian found ideal for his brand. So he founded the UGG brand and started selling his sheepskin boots. They were an instant hit. By the mid-1980s, the UGG brand had become a symbol of the laid-back way of life in Southern California and was becoming even more popular with surf shops and other businesses on the California coast, from San Diego to Santa Cruz. UGG boots began their triumphal march off the beaten track and were found in large cities and towns across the country and in every class of society. Girls 'surfing friends' UGG boots quickly became as popular as college jackets. And with the onset of winter, the UGG boots were also available in ski shops and seen - from the Mammoth Mountains to Aspen - in the lodges of winter sports resorts.

Once the New York fashion world becomes aware of a brand, the rest of the world quickly follows suit. The widespread enthusiasm, yes, love, for UGG continued in Europe in the mid-2000s - parallel to the new stylish and casual fashion movement and the demand for high-quality casual clothing. Boots and shoes from UGG were now regularly seen on the streets of London, Paris and Amsterdam. In order to meet the increasing demand from fans, UGG opened flagship stores in Great Britain and another branch in Moscow. The triumphant advance towards the east continued and concept stores were opened in Beijing, Shanghai and Tokyo. UGG has become an international brand that everyone loves. This love and enthusiasm are the result of an almost magical combination of the fantastic functional advantages of lambskin and the grandiose, emotionally permeated sensation that arises when you feel the boots on your foot. In short: you just feel better when you

Wearing boots, loafers and shoes from UGG. In 2011, UGG returns to its roots and focuses on the active athlete who once led to the creation of the brand. New designs ensure that the brand continues to enjoy great popularity with this target group. Partnerships with the Super Bowl winner and Managing Vice President of the NFL, Tom Brady, mean that even more men are excited about the brand. A feeling that is well known all over the world. With the UGG Collection, UGG also reaches the higher spheres of fashion. In the UGG Collection, the timeless craftsmanship of Italian shoe manufacturers merges with the concentrated reliability of lambskin, so that the luxurious comfort of UGG is also found in the area of high-quality fashion. On the global road to success of our brand, we have always broken new and amazing paths with which our customers were able to discover our brand. The journey of UGG continues and the love and enthusiasm for UGG continues.

Men who value elegant looks with a certain understatement in the cold season will find both the trendy UGG Australia's Limited Edition sneakers, as well as cozy slippers, men's loafers and classic boots made of high-quality sheepskin and leather. There are also selected styles in the men's category, which are specially presented by the British Jack Guinness in a separate list. The bar owner, who works as a model, DJ and author, convinces in his private life with neat style and a keen sense for trendy shoe fashion and transfers his fashion awareness to his collections. The online shop of UGG Australia also offers numerous options for UGG boots, low shoes and slippers for children who not only want to be perfectly styled, but also want to walk on the playground with comfortable shoes. For both girls and boys, cool collections are presented under the motto 'Forever Young', which combine comfort, style and robustness.